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Operation Winter Storm

TORONTO, Ont.—Feb. 19, 2015—Canada’s favourite NBA stars and BALLnROLL teamed up for an online charity auction whose success scored more than 90 sets of winter clothing for youth in need.

All the memorabilia sold out, providing enough money to stock up on winter jackets, snow pants, gloves, hats and more for children of all ages across Toronto. BALLnROLL publisher Gad Elmaleh personally handed the garments off to members of the Toronto District School Board (TDSB) Tuesday. The TDSB’s trained child and youth counselors will now distribute the winter gear to the school kids who need them most.

“It was a classic case of the community coming together as a team to overcome the odds and make a real difference in the lives of kids who’d otherwise be left in the cold,” said Elmaleh. “We couldn’t have done it without the help of the NBA players who contributed auction items, the TDSB, our donors and, of course, the readers who helped make Operation Winter Storm a win. On behalf of BALLnROLL, thank you to everyone who played a role.”

Local law firm Bergel, Magence LLP Personal Injury Lawyers emerged as the top donors of the auction, with a contribution amounting to roughly two-thirds of the total funds raised. Thank you for being our biggest supporters!

The auction was inspired by the alarming statistic that roughly one in three Toronto children cannot afford proper winter clothing, and ran from mid-February until Feb. 11 on BALLnROLL has previously partnered with several organizations to make a difference in the Toronto community and beyond, including SickKids and Soles4Souls.

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